NVIDIA has revealed that it will offer two memory options for its newest desktop graphics card, the RTX 4060 Ti from the Ada Lovelace series. The upgraded version of this card now features a remarkable 16GB of GDDR6 memory, twice the capacity of the current RTX 4060 Ti SKU. Unfortunately, despite NVIDIA’s anticipation, gamers’ interest appears to be lacking.
The RTX 4060 Ti was initially launched with 8GB of memory at a price of $399, which some find to be relatively steep, especially when comparing it to the price-to-performance ratios of AMD’s RDNA2 and Intel’s Arc series. Despite this, NVIDIA has not made any changes to its pricing strategy for the non-Ti version of the RTX 4060, which is priced $100 lower. However, even with the reduced price, the card is struggling to generate significant enthusiasm among gamers.
NVIDIA is now trying again with the upcoming 16GB Ti variant, set to be priced at $499. However, it’s crucial to understand that the primary enhancement will be the increased memory capacity, while other key specifications such as the GPU core count, the limited 128-bit memory bus, and even the TDP will remain unchanged. Consequently, the benefits of upgrading to a higher memory capacity will be relatively modest.
With a limited number of models announced for the new Ti card, Andreas decided to contact various board partners to gather their insights on the matter. Their response was unsurprising: the lack of appeal primarily stems from the high price of this particular model.
The GeForce RTX 4060 Ti with 16 GB of graphics memory should only have one purpose: To quiet those critics who find that 8 GB are not enough (I'll tell you a little secret: that's right!). But the better equipped model is not very attractive in terms of price and positioning.
— Andreas Schilling 🇺🇦 🇮🇱 (@aschilling) July 6, 2023
Based on the latest information, the NVIDIA RTX 4060 Ti 16GB is set to be launched on July 18th, and launch reviews are likely to precede its release. It’s important to note that there won’t be a Founders Edition available for this launch, as the new series will exclusively feature board partner designs. Ultimately, the success of the new NVIDIA SKU will hinge on the pricing set by board partners and their ability to adjust margins when necessary.