As anticipated, there’s a growing rivalry among leading GPU manufacturers in the upper-midrange category. Following AMD’s recent price adjustment for the Radeon RX 7700 XT, the primary NVIDIA board partner has opted to reduce the price of its RTX 4060 Ti 16GB model. Despite being initially launched at $499 over six months ago, the card swiftly underwent price changes by retailers.
Presently, the MSI RTX 4060 Ti 16GB model with the VENTUS 3X OC design is available for $419. This reduced price is achieved through two promotions: a $20 mail-in rebate and an extra $30 discount applied during checkout. Consequently, the card has reached its lowest price point in weeks.
After an official price drop to $419, the Radeon RX 7700 XT quickly saw the first retailer slashing prices further within a week. Now, at $409, two exclusive models—SAPPHIRE Pulse and ASROCK Challenger—are available at this reduced price, thanks to $10 coupons. These cards represent the entry-level options in this context.
Given the current trend, it’s anticipated that the Radeon RX 7700 XT will soon fall below $400. While not initially among the most sought-after cards in the RDNA3 lineup, AMD’s MSRP reduction provides retailers and AIBs with increased room for competitive pricing. The competition in this space is escalating rapidly.