It has been reported that PlayerUnknown’s Battlegrounds could get the boot out of China, which happens to be the world’s most lucrative gaming market. PUBG currently sits as the hottest game in the industry right now, but it may be too violent because of its survival at all costs mechanics. It has also been speculated that PUBG won’t get official approval from China’s State Administration of Press, Publication, Radio, Film and Television, and could get banned in the region.
The game has yet to even get official approval from the government, so players have to access the game via VPNs, which are often inconsistent and eventually blocked. If PUBG was officially banned in China it would have a very large effect on the game. Chinese players account for 37% of PUBG’s owners and an even larger 44% of its playerbase.
While the game has not over 17 million copies sold to date, losing China would be a big blow.