Tuesday, September 18, 2018
Articles

The Minimalist Guide To Increasing Your Web Presence

Whether you have a small or large business and whether you sell goods or services, you’ll need to maintain a focused web presence. This is important even if you have a brick-and-mortar business. Your web presence can be defined as the sum of all your online efforts to encourage your target audience to visit your website.  The more active and engaging your web presence, the better you’ll perform against local and global businesses in the same niche.

For your online presence to work well, you’ll need all your various initiatives to work in harmony with each other. Your goal is to encourage potential customers to see how your business offers a relevant solution to their most pressing problems. There are several different areas in which your business really needs to invest in if it wants to establish or increase its web presence. Some of the most important are Content Management System, Social Media Marketing (SMM), and Search Engine Optimization (SEO).

A Content Management System (CMS)

A Content Management System allows you to control and manage all your website content without the need for any technical training. You can create, update, and optimize your content in just a few easy steps because it’s an uncomplicated system that allows you to do simple tasks yourself like adding, deleting, and editing text and images. A CMS can make publishing web content to more than one place at a time so much easier. It’s a flexible way for users to customize any type of business.

Zesty is an example of a CMS, and they recently published a “what is a CMS” guide for people with many websites who need to publish content on their multiple websites from a centralized location, like a website or an app.

Social Media Marketing (SMM)

The prime directive of Social Media Marketing is to create buzz, anything (within reason) that stimulates excitement. Social media websites like Facebook, Twitter, Instagram, LinkedIn, YouTube, Flickr, Reddit, and Tumblr make it a snap to create buzz.

Besides offering you an opportunity to create buzz, your social media accounts will allow you to build social proof, communicate in real-time with customers, and increase brand awareness. You will reach a huge number of people when you post high-quality content regularly.

Marketers aren’t the only ones to appreciate the staggering effectiveness of social media for promoting content. Search engines do, too. The content you post on a social media website can appear high in the Search Engine Results Pages (SERPS).

If you want to leverage the power of social media to improve your SEO, and grow your follower count, share relevant content to establish your niche authority, optimize your posts, and ask users to share your favorite posts.

Still, despite the enormous reach and influence of social media, you won’t make much progress unless you measure everything you do and prune out ineffective strategies. The way to do this is to use social media analytics tools.

Search Engine Optimization (SEO)

Search engine optimization is the process by which you make sure people can find your site when they search for stuff online–or it’s “visibility.” It can also draw attention to a web page or social media post.

After your content is indexed by a search engine crawler, the results will be shown in its unpaid results section. These results are usually called “organic results” though they can also be called “earned” and “natural.” as “earned,”

If you don’t have the time or patience to study the intricacies of SEO, then you should hire a Search Engine Optimization Specialist. They will review and analyze your website and implement tools to optimize your site for the search engines.

Thanks to proper SEO, you will be able to improve your page rank on the major search engines and maximize the traffic coming to your website. Your business will reap long-term benefits when you invest in SEO.

Learning how to use and apply CMS, SMM, and SEO will help your website, blog, or online store flourish and meet your business goals. While there are many other things, of course, that you can do to improve your website presence, consider these three key systems essential to your success.  They will not only make it easier for visitors to find out more about your business, but they will also make it easier to win people over by giving them good reasons to know, like, and trust you.

Bob Buskirk
the authorBob Buskirk
About 10 years of computer experience. Been messing around with electronics since I was 5, got into computers when I was in highschool, been modding them ever since then. Very interested in how things work and their design.
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