AMD of course has been following the GeForce GTX 970 memory controversy, which we have covered extensively. It looks like they are going to try and cash in on this by making all of their add-in board (AIB) partners lower their prices on their R9 290X, which does offer comparable performance to the GTX 970 down to as low as $299.
On top of that AMD has released the graphic that you see above, which says “4GB means 4GB”, that takes a shot at NVIDIA as both the R9 290 and R9 290X can fill their 4GB memory. I guess if you are looking at getting a R9 290X, now would be a good time to pick one up.
Source: TechPowerUp! | News Archive