Understanding how to build a strong, recognizable brand online goes a long way in the current market. Since its launch in the early 1990s, the internet has grown exponentially to become an increasingly important place for businesses looking to reach a wider audience.
According to Internet Live Stats, there are currently more than 200 million active websites and growing. This means that being heard amongst them all can be exceedingly challenging, yet if the right steps are taken could lead to more traffic, better customer conversion, and, ultimately, more profit.
Below are featured some of the most important steps for creating a powerful online brand to help stick out from the crowd and improve the prospects of your business.
Get your web design right
Creating a memorable website is an essential part of developing an online brand, as it is the place where potential customers will form their first impressions. A combination of simplicity, practicality and interesting visuals is the key to a successful website, while other factors like quick loading speeds, functioning links and clear call-to-actions are also highly important.
While this may be something you can achieve by yourself, it is often recommended to call in the help of web design professionals to ensure that everything works well and all aspects of the website are maximized to improve your chances of tempting users to make a purchase, or take a desired action.
Authenticity is key
Developing brand authenticity means creating a business that is honest, transparent and upholds a certain level of integrity within the industry. People will recognize your brand as one that can be trusted, making them more likely to remain loyal and share your company through word of mouth within their social circles.
If you form a company that is motivated by a desire to serve its customers to the best of its ability, then this will undoubtedly shine through and lead to far superior sales results. The way in which customers behave online is rapidly changing, as they now look for companies with a genuine social cause, rather than one that is simply out to make a profit.
Build a buyer persona
There are several steps involved in building the ideal buyer persona for your product or service, which tend to involve asking yourself certain questions about your own brand in order to decipher precisely who would be interested in what it is you are offering.
These can include objective facts, such as age, gender, geographical location, religion, and education, as well as persona-orientated information, such as values, hobbies, interests and attitudes.
Focus on your blog
Devising a successful blog that keeps readers coming back to learn about your product or service via engaging content is vital in developing a strong brand recognition online. One particular focus should be to present a problem to the reader and then progress to outline precisely how your business can solve it, as well as what they will lose out on should they decide not to follow through with a desired action.
Having a blog will also improve your Search Engine Optimization (SEO) as search engines prefer to rank useful content higher up on their SERPs, rather than spammy content and adverts that are only interested in maximizing profit.
There are a number of different techniques for making the most of your online blog. These include:
- Provide content that will be of interest to your customers: After you have worked out your archetypal buyer persona, you should have a fairly good idea of what your potential customers will be interested in. Writing content that will appeal to those customers and be relevant to their needs is very important in keeping visitors hooked and converting them into customers.
- Make content that is shareable: People are increasingly finding out about products and services via social media channels, particularly from friends and family who have shared a blog post featuring that a particular brand. Coming up with content that invokes some form of emotion in people – whether its joy, anger, melancholy or nostalgia – will undoubtedly make people want to share your product and becomes a great way of spreading the word. This leads to increased brand awareness and trust, as internet users tend to take on the recommendations of those in their social circles far more so than any corporation.
- Create a voice: Developing a unique voice and sticking to it is a fantastic way of increasing brand recognition, as gradually people will be able to instantly recognize the business simply from the way they sound.