If you run an ecommerce business your website is everything. Your website is perhaps the number one channel for your sales. Since this is where your revenue comes in then your website is like your front door.
Your website will represent your ecommerce company and your success is heavily depended on how you present yourself to potential customers. Your website is where potential customers meet your business first. They are looking for information. Your website introduces the world to your ecommerce business. This is where customers either decide to stay and learn more about your business or to leave.
Sometimes those that do leave end up coming back. But for those that decide to stay, sometimes they will move along a conversion funnel on your site and fall right into a purchase. Getting someone to move from simply viewing your website and becoming a customer does not happen by accident.
The quality of your website has a lot to do with getting purchases. Your website is your front door to everything you have ever wanted in business. If you’re not pleased with how your ecommerce business is making sales, then perhaps your website design could be the reason.
Many ecommerce retailers find themselves struggling to have success online. The online world is becoming more crowded. More and more people are seeing how many opportunities the internet has for sellers and business owners.
Although that is true, many people have not yet figured out how to conquer consistent cash flow and profitability from their website. There are so many different things a person can do to transform a struggling website into something prosperous.
From design to wording to SEO to pricing to hosting to products, the list is endless. Just in case you need a website redesign SEO checklist to help get your website set up properly for sales we’ve got some good tips below.
The Need For SEO
Your ecommerce website needs SEO. If you are not familiar with SEO do some research or enlist the help of a SEO expert. SEO stands for search engine optimization and making sure your website is SEO friendly. The better your website is optimized for search engines the more your website will appear in search engine results when someone searches for something similar to what you have on your website.
For example, if you sell pet supplies and the more optimized your site is for pet supplies the more people who are searching for pet supplies will see your website come up in search results. Good SEO can have great marketing efforts. If your website is the website that appears first, then you could get a lot of traffic from potential customers who are looking for what you sell. SEO has an effect on your brand awareness and sales. Working on SEO can help you if you are someone who is seeing low sales.
Technology
There are so many different software packages and applications that have been created that help websites operate better. Your website load time can influence your sales. If it takes a long time for your website to load, people may become too impatient and decide to abandon your website. There are simple applications and software available to test the load time of your site. Secondly, there are applications and software available to improve your load time. Getting your website to load faster is an easy fix and will keep potential customers from abandoning your website so quickly.
Security is extremely important. The lack of security on your website can discourage potential customers. Research the best type of security for your website. You want to protect your website from any hackers and viruses. You want to protect payments from your customers. The last thing you want is sensitive personal information from payments from your customers to get into the wrong hands due to lack of security.
A secure website needs to be promoted. Potential customers need to be aware that your website provides optimal security to them and their credit cards. On the checkout page of your website you need to heavily promote that your checkout is secure. If people feel an ounce of doubt about site security then they will not purchase. Up your security and make sure customers know of this.
Final Thoughts
Your website is your everything when it comes to business. Enlist technology to make sure your website is designed in a way that is appealing to customers. Search engine optimization will help you become more popular amongst rankings which can increase sales. Never forget that a secure website gets more sales than a non-secure website.
