HyperX, the gaming division of Kingston Technology Company, Inc. today announced it is the No.1 PC gaming headset brand in retail for two years running in 2017 and 2018. The achievement is based on total retail revenue in the United States according to the NPD Group – Retail Tracking Service. HyperX became the e-tail sales leader when it entered the gaming headset business with HyperX Cloud. Starting in 2017, HyperX exceeded revenue sales of all other headset brands sold through retail outlets. In 2018, HyperX continued to grow market share bolstered by the growth of Fortnite, PUBG, Call of Duty and Battle Royale multiplayer games.
Best known for its gaming headsets, HyperX provides a variety of PC, console, and wireless headsets including the Cloud II, Cloud Alpha, Cloud Flight and Cloud Revolver. The recently launched Bluetooth-enabled Cloud MIX gaming headset allows gamers to unplug from their gaming device and take their wireless headset anywhere for on-the-go listening. The Cloud MIX design is subtle, street-ready and popular with people who want to use one headset for both gaming and listening to music.
“Since we started selling gaming headsets in 2014 with the HyperX Cloud, our business has focused on what gamers want – comfort, audio performance, build quality, and the ability to use them on multiple game platforms,” said Tyler Needles, global audio business manager, HyperX. “We continue to design based on these core values and invest in audio technologies to improve the listening experience for all gamers, on any platform.”
HyperX began as the gaming memory brand of Kingston Technology Inc. and produced high performance memory for gamers and overclockers. HyperX has grown to now include SSDs, gaming headsets, keyboards, mice, mousepads and power charging accessories.
HyperX branded products can now be found on the shelves at retailers such as Best Buy, GameStop, Walmart, Target, Micro Center and Fry’s. In addition to retail sales growth, HyperX continues to expand its influencer roster by recently welcoming Post Malone, award-winning music superstar as the newest brand ambassador to join the HyperX family. Sports celebrity ambassadors include Gordan Hayward of the Boston Celtics, Joel Embiid of the Philadelphia 76ers, Juju Smith-Shuster of the Pittsburg Steelers, Dele Alli of the Premier League and World Cup player, and De’Aaron Fox of the Sacramento Kings.