Intel to End The “Extreme Edition” Brand Extension

It looks like Intel will be ending their “Extreme Edition” brand extension, which they have used to denote their flagship products in the client segment. This included processors as well as their NUCs. With Intel retiring this brand extension it could mean the end to their iconic Intel Skull and the black and silver packaging. No one really knows what Intel would be replacing this brand extension with, if anything at all.

core i9 extreme nuc skull

Intel only uses the “Extreme” brand extension for a single product in their client-segment, which is the Core i9-7980XE. With Intel coming out with their 28-core processor on a new platform, Intel couldn’t really justify “Extreme” on the Basin Falls (LGA2066) platform. Intel also plans to release 20 and 22-core LGA2066 processors. Intel also does use the Extreme extension on their “Skull Canyon” NUC.

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