Lexar invited us to their 30th anniversary keynote at the Museum of Illusions in Las Vegas. They definitely kicked off CES 2026 with a bang, unveiling a new era of AI-focused storage solutions and announcing a significant global partnership with the Argentina Football Association (AFA). The company celebrated its 30th anniversary by showcasing cutting-edge technology designed to meet the demands of artificial intelligence, high-performance computing, and mobile creators.
Key Takeaways
- AI Storage Core: Lexar introduces a new platform for AI-grade storage, emphasizing performance, reliability, and flexibility.
- Argentina Football Partnership: A global collaboration with the AFA, featuring co-branded products.
- Product Launches: New high-speed microSD cards, portable SSDs, and PCIe Gen 4.0 NVMe SSDs.
- 30th Anniversary: Lexar marks three decades of innovation in the memory and storage industry.
Embracing the AI Revolution
Lexar is positioning itself at the forefront of the AI revolution with its new AI Storage Core platform. This initiative is built on three pillars: performance, reliability, and flexibility, addressing the escalating demands of AI-driven workloads from cloud to edge.
The company plans to roll out three AI-grade storage products:
- AI-Grade SSD: Designed for AI PCs and high-performance computing.
- AI-Grade Storage Stick: Enables instant storage expansion for next-generation devices with built-in interfaces.
- AI-Grade Card: Tailored for 8K AI imaging, sensor fusion, and real-time edge analytics.
A Global Partnership with Argentina Football
In a move that combines sporting passion with technological prowess, Lexar announced a global partnership with the Argentina National Team. This collaboration celebrates shared values of leadership and global impact. To commemorate the partnership, Lexar will release AFA co-branded editions of the Lexar Air Portable SSD and Lexar SL500 Portable SSD in early 2026, allowing fans and professionals to capture and preserve their most important moments.
Flagship Storage Solutions Unveiled
Alongside its AI focus and AFA partnership, Lexar showcased several other impressive storage solutions at CES 2026:
- Lexar Professional SILVER PLUS microSDXC: Touted as the world’s fastest 2TB UHS-I microSD card, offering up to 255MB/s read and 180MB/s write speeds, ideal for 4K60P video recording, drones, and action cameras.
- Lexar Air Portable SSD: An ultra-lightweight (0.6 oz) portable SSD available in limited Argentina Football team colors, featuring automatic backup via the Lexar App.
- Lexar PLAY X PCIe 4.0 NVMe SSD: Delivers blazing-fast speeds of up to 7400MB/s read and 6500MB/s write, targeting gamers and content creators.
- Lexar TouchLock Portable SSD: The world’s first NFC dual-encryption portable SSD, combining NFC authentication with 128-bit AES hardware encryption for secure, smartphone-unlockable storage with automatic photo backup.
Lexar’s presence at CES 2026 underscores its commitment to innovation and its strategic vision for the future of storage, particularly in the rapidly expanding AI landscape.
Lexar Keynote Photos
Thanks to the following Sponsors for making our CES 2026 coverage possible
ASUS / CPS PC Cooler / MSI
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