Microsoft is Killing off Streaming Platform Mixer

Microsoft’s streaming platform Mixer, which was set up to compete with Twitch and YouTube will cease to exist as of July 22, 2020. It looks like Mixer will be transitioned over to Facebook Gaming, although in their blog post Microsoft gives Mixer users the option to join Facebook gaming, it is not like Facebook Gaming purchased Mixer or anything like that.

“To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming. This is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to the entire world of gaming,” Microsoft wrote in their blog post.

Mixer really never seemed to gain much traction against Twitch and YouTube, even after getting popular streamer Ninja to move over to the platform. While these other streaming services kept on growing Mixer remained stagnant.

For those Mixer users who want to transition over to Facebook Gaming Microsoft has provided these instructions to make the process quite easy…

– Mixer Partners will be granted partner status with Facebook Gaming, and the platform will honor and match all existing Partner agreements as closely as possible. Mixer Partners will receive an update from Mixer today on how to kickoff the sign-up process. [Update: They can also visit FB.gg/Mixer on Desktop, connect their Mixer account, and follow the prompts.]

– Streamers participating in Mixer’s open monetization program will be granted eligibility for the Facebook Gaming Level Up Program, where you can continue to grow and monetize your streams. Facebook Gaming will also fast-track onboarding for eligible streamers. [Update: They can also visit FB.gg/Mixer on Desktop, connect their Mixer account, and follow the prompts.]

– Update: At FB.gg/Mixer, Mixer viewers can connect their Mixer account, and Facebook Gaming will show the Facebook Pages for all the available Mixer channels you follow so that you can easily follow them on Facebook. Facebook Gaming will also offer a few special welcome packs for viewers who visit from Mixer.com in the coming weeks.

– We encourage all Mixer viewers to spend their remaining Embers and Sparks to help support your favorite Mixer Partners and streamers. Mixer Partners will receive double-payment for all of their earnings in the month of June – so your support of Embers, Sparks and channel subscriptions for Mixer Partners will go even further during the rest of this month.

– Viewers with outstanding Ember balances, channel subscriptions or Mixer Pro subscriptions will receive Xbox Gift Card credit as a thank you for your engagement on the platform. Details on what you can expect can be found at this FAQ.

– The Mixer service will continue to run through July 22, 2020. After that, Mixer.com will redirect to fb.gg, Facebook’s desktop home for gaming video, Mixer broadcasting on Xbox One will be temporarily disabled and the Mixer apps will notify or redirect viewers to continue watching their favorite streamers at Facebook Gaming.

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