Microsoft To Retire the Internet Explorer Brand

Over the past year Microsoft has hinted that the Internet Explorer brand is going away, but they have now confirmed that they will use a new name for its upcoming browser successor, which is currently codenamed Project Spartan.

Internet Explorer

Chris Capossela, Microsoft’s Marketing Chief revealed that the company is working on a new name and brand. “We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,” said Capossela while speaking at Microsoft Convergence. “We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”

Now Internet Explorer will still exist in some versions of Windows 10, but mainly for enterprise compatibility. The new Project Spartan will be the primary way for Windows 10 users to access the web. With such a negative image of Internet Explorer it is no surprise that Microsoft is looking for a new brand name and ultimately is creating a new browser.

So what do you think Microsoft will name the new browser?

Source: The Verge | News Archive

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