Gone are the days where people could access different websites through their laptops and computers only. Today, almost everyone owns a phone, and they spend a lot of time on their screens. Research shows that about 58% of searches are done through mobile phones while 76% of shoppers shop online, and the numbers are projected to go even higher. What does this tell you? Your website should be mobile optimized if you want to get the most out of it.
While there is a lot of information online about how you can optimize your website to be user-friendly, trying to understand all about it as a novice can be quite a challenge. The good thing is that today you can get help from a reputable SEO company. Be sure to choose one that has enough experience on matters to do with SEO as they will be able to understand your business needs and use the right SEO strategies to optimize your website. That said, let us dig deeper into mobile SEO.
What is mobile SEO?
Have you ever tried opening a link from your phone only for the site to look all juggled up? If yes, then the chances are high that you did not even bother knowing what the site was all about. What that means is that the site is not user-friendly for mobile users. What is mobile SEO? Mobile SEO is the process of optimizing your website to ensure that mobile users can be able to navigate it easily through their mobile devices.
Things That Make a Website Mobile Friendly
- Build a responsive website
The first thing to do to ensure that your website is mobile-friendly is by building a responsive website. A responsive website means that mobile users can access the same information quality as desktop users. In a nutshell, a responsive web design ensures that the site looks good on all devices. The features that you use should be able to show correctly on different screen sizes.
- Improve the site’s speed
People search for information online all the time, whether they are in class, at the bus stop, at work, in a meeting, etc. What they expect while searching for the information is to find it fast. The minute the page takes forever to load, they most definitely will look for an alternative. This, therefore, means that the speed of your website is vital. Some of the things you can do to increase your site’s speed include compressing your images, minimizing redirects, and using AMP.
- Come up with a simple web design
The simpler the web design is, the better. Most mobile users prefer finding what they are looking for on your website fast. You, therefore, need to ensure that the web design is simple and allows the users to navigate through it easily. The design should also be thumb-friendly, meaning that users can scroll through easily and click the buttons without much hassle. So much so ensure that the readability is okay by using the correct font size.
- Optimize for local search
Most users will use phrases such as ‘near me’ while doing searches using their mobile phones. You, therefore, need to make your content available for local searches. Include your address, phone number, email address, city, and state in your Metadata.
- Optimize meta titles and meta description
You need to be as straightforward as possible when creating the titles and Meta descriptions. Include the right keywords in the meta title, as this is what the users see first when they do their search. When the meta tags and meta descriptions are direct to the point, users are likely to stick to your page.
Benefits of Mobile SEO
Using the right mobile SEO techniques will see your business grow and capture the attention of many potential clients globally. Below are other benefits of mobile SEO;
- Enhance user experience
If your website is mobile-friendly, users will have an easy time scrolling through it to find whatever they want. Using the right mobile SEO tips such as having a simple web design, using the right font, minimizing the pop-ups, using the right CTA’s will significantly improve the users experience on your site., And this leads us to the second point, increased time on the website
- Users will spend more time on the site
Mobile users are particular while doing their search, and they will only stick to a site that provides them with whatever they are looking for. If your site is user-friendly, the chances are high that they will stick to the site for even longer. This means that they will be able to access even more information beyond what they were looking for. As a result, they get to know what your company is all about and gain interest in knowing even more. For example, if you run a business, the chances are high that they may want to interact with you more and even become loyal clients.
- Increases your SEO score
Ever wondered why other sites are ranked higher than others? Well, mobile SEO plays a huge role in it. If the bounce rate for your website is high, for example, your SEO score will be lower. However, when the users open your site and take their time navigating through it, it greatly improves your SEO score.
- Better speeds
As mentioned earlier, mobile users will only stick to your site if it loads fast. The right Mobile SEO practices will make your site load fast on mobile devices hence improving the user’s experience
- Competitive advantage
Having your site ranked high on the search engine result pages and getting relevant traffic on your website earns you a competitive edge over your competitors. The more relevant traffic, the higher the chances of converting the potential clients into loyal customers.
Mobile SEO is an integral part of your digital marketing plan. Ensure that you use the right SEO techniques for your site to be ranked on top of SERPs and get relevant traffic on your website.