MSI has their own companion software which is called MSI Center. It easily allows you to download other MSI apps for a wide variety of different things.
Also build into the software is Live Update which makes it very easy to download all of the drivers you’ll need on your initial install of Windows.
There is Hardware Monitoring in the software that shows your your CPU and GPU speeds, temperatures, and all of your voltages. I was a little disappointed that there was no where in the software to actually tune or overclock your system and MSI does not appear to have their own app for this either. You’ll need to download Intel’s Extreme Tuning Utility.