European Gamers Rejoice: NVIDIA RTX 5090 Sees First Price Drops Below MSRP
For the first time since its launch, the NVIDIA GeForce RTX 5090 has briefly dipped below its Manufacturer’s Suggested Retail Price (MSRP) in Germany and other European countries. This unexpected price reduction, coupled with improving stock levels, offers a glimmer of hope for gamers and enthusiasts who have faced high prices and limited availability for the flagship graphics card.
European Price Adjustments
The RTX 5090, initially launched with a hefty €2,229 MSRP in the EU, has seen notable price shifts. While these instances are still rare, they mark a significant change in the market.
- Germany: The MSI GeForce RTX 5090 Ventus 3X OC was briefly listed at €1,999 on Mindfactory, a substantial drop from its official EU MSRP. Although it quickly reverted to a higher price, another German retailer, Alza.de, offered it for €10 below MSRP.
- Finland: An Inno3D X3 model was observed at €2,299, a 2% reduction from its €2,339 MSRP.
- United Kingdom: The UK saw its MSRP adjusted from £1,939 to £1,889 in March due to exchange rate fluctuations. Subsequently, retailers like Overclockers and Scan offered Palit RTX 5090 GameRock cards for £1,879, slightly below the revised MSRP.
Improving Availability
Beyond price adjustments, the availability of the RTX 5090 is also showing signs of improvement across Europe. For months, the card was notoriously difficult to find, but the situation is gradually getting better in various regions. This increased supply likely contributes to the downward pressure on prices.
US Market Remains Unchanged
In stark contrast to the European market, the RTX 5090 continues to be sold at or above its $1,999 MSRP in the United States, with stock remaining scarce. Major US hardware retailers currently have no RTX 5090 cards selling under MSRP, and many models are sold out. The uncertainty surrounding tariffs continues to impact graphics card prices in the US, making widespread price drops unlikely in the near future.
Key Takeaways
- The NVIDIA GeForce RTX 5090 has experienced its first price drops below MSRP in select European markets.
- Germany, Finland, and the UK have seen instances of the card being sold at reduced prices.
- Stock levels for the RTX 5090 are improving in Europe.
- The US market has not yet seen similar price reductions or significant improvements in availability.
- Other RTX 50 series GPUs and some Radeon RX 9070 series cards are also experiencing price adjustments in Europe, though most remain above MSRP.


