Online retail has never seen such a boom. With its social restrictions, in-store distancing, and temporary lockdowns, this year has seen an unprecedented number of shoppers head online. The result has been a scramble for firms to switch to online sales, upgrading their websites to suit the prevailing winds during these pandemic-hit times. With these new business pressures in mind, this quick guide offers four tips to help you boost your sales in the online marketplace this year and into the 2020s.
Digital Marketing
There’s no doubt that digital marketing is reaching its zenith in 2020. Never has the attention of consumers online been so valuable – and every extra click that you’re able to push through to your website might lead to another sale that keeps you in business. As such, firms are pushing additional resources into their digital marketing teams this year.
And so should you. Suppose you don’t feel that you have the capacity to lead these digital marketing efforts in-house. In that case, there are plenty of digital marketing agencies to engage with, helping you to push your website and your products to more consumers across the web.
Social Media Engagement
Over the past five years, brands have found the right tone with which to engage with consumers on social media platforms. From Twitter to Facebook, a conversational and informal tone of voice has helped companies present a different, friendlier face to a new generation of consumers.
Your firm can make use of social media by employing a full-time social media executive to help you manage interactions in this increasingly valuable space.
User-Centered Design
Once consumers land on your web pages – from social media or your digital marketing efforts – they begin a journey with your brand. By designing your website with users’ experience in mind, you’ll help to anticipate their desires and actions, building a website around their needs.
User Experience, or UX, is the preserve of professionals in web design agencies across the country. You should engage with this New York web design firm to help you create a website that caters to web users’ needs, guiding them through a professional-looking website that is friction-free and easy to navigate.
Use E-Commerce Platforms
You don’t need to just sell on your own website in today’s age of e-commerce. With Amazon pulling in record profits this year – and other e-commerce providers also contributing to the recorded rise in online sales – it’s well worth engaging with these platforms as an additional space in which to share your wares with the broader world of online consumers.
Amazon especially is regarded as the out-and-out market leader when it comes to e-commerce. You’ll have to pay the firm to host your products on their site – and pay further to boost your products to the first page of their search results – but with millions of consumers to engage with on Amazon, this is often an investment worth making.
Enjoy larger profits from increased online sales this year by bearing in mind the above four tips.