Techniques of Speed Optimization, Performance Testing, and Improvement Of Any Website

The time your website takes to load when someone browses through your is the important factor while doing an SEO audit.

One of the best seo company in uae. The speed makes the first impression of your business, and the user doesn’t come back to visit again if it takes lots of time and continuously buffering almost 76 % of the visitors go back if your domain is too lazy.

The speed issue will cost you money and damage your reputation in front of your user and your competitors.

All those sites with high speed and good performance, even on any device than they get the high visit in return with a less bounce rate. The website with Min 9% bounce rate means those sites take less than 1 second to load the result and higher conversions.

And the user stays there for more time and a higher rank in organic search and gives the user a better experience.

You can achieve many visitors and give your business boost and boost sales and more leads by reducing the page load time.

Why is optimizing website speed an important factor?

The amount of time that the website page takes to load the result according to the user query on his screen is the necessary factor and page load time is the web performance metric.

The factors of website success:

  1. Conversion:

Conversion plays an important role in your business to reach the height of success.

This means you can bound your user whatever you want them to do. You can say that it means engaging your spectator for a longer period.

Those Clients give you sales by purchasing your products by the registration process and download the manual guide or even subscribe to the campaigns or newsletters.

Faster Page load time means a high conversion rate. If your page takes a 1-second delay in loading, then this means your conversion rate is reduced to 7 percent.

For example, companies like amazon if they get such a delay even 1 second then that one second costs $1.6 billion lost.


Google takes action according to the speed and the performance of your website.

Poor loading time will lead you to lose the Visitor and profit you get if he stays and buys your product and is less likely to show in SERP.

Google Now considers the Mobile Version of Pages and ranks your website according to how they are visible on other platforms such as mobile phones and desktop PC.

  1. Usability

Your Visitor stays on your website if you provide them the high page speed, responsiveness to the Visitor’s queries, and fast load time.

The satisfaction of the user is much more important than anything else, and it depends directly on the performance of your website. And a higher number of satisfied customers mean you become a brand now.

Different methods to increase the performance of your website

In 2018 google recommended that your page loading time must be under 3 seconds if you want to rank higher in SERP for mobile devices or even for desktops.

Firstly you need to check the latest page load time by running a speed test of your website before starting anything else and see what causes the reduction of speed and then identify the goals and set them for higher performance.

Then, Use some good tools for performance evaluation.

List Of Four Best Performance Evaluation Tools:

  1. Performance Budget Calculator
  2. Google Pagespeed Insights
  3. YSlow
  4. Pingdom

Techniques checklist to speed up your website performance

After Testing the speed of your website from the tools mentioned above or another tool for the performance check, you can begin the process of speed optimization of your website.

There are lots of techniques used by the SEO professionals in their routine to rank higher but didn’t share their secrets.

Down below is the checklist with different methods to make your website faster and better.

They Are As Follows:

  1. Use a Content Delivery Network
  2. Reduce the usage of web fonts
  3. Detect 404 errors
  4. Reduce redirects
  5. Use prefetching techniques
  6. Implement Gzip Compression
  7. Database optimization in CMS

A normal user may expect from your website to load in less than 3 seconds.

If you don’t touch the expectation boundaries set by your client or user, then you will face harsh consequences.

Such as you will lose lots of your traffic visiting your site, and this will affect the revenue generated by your website.

you can follow the website speed optimization approach given below, yet basic but very effective:

  • Firstly Test and Evaluate each of the main factors that will lead your website to the height of success.
  • Consider Conversion Visibility and Usability (CVU) of your website as the most important factors.
  • According to the (CVU) factors, test your website and run a speed check or performance check.
  • Pay more attention to the pages and features that have higher priority according to your evaluation. Start optimization from those pages that affect speed and performance a lot.
  • Your focus must be higher on all those pages that will define Conversion.