ASUS Increases Graphics Cards and Motherboards Prices Officially

ASUS has announced to increase prices for its graphics cards and motherboards with immediate effect.

The reason behind this price increase is the cost of logistics, components, and operations. Marketing Manager of ASUS, Juan Jose Guerrero III, made the claim that the partners tried their best to keep the cost minimal.

Update regarding MSRP pricing for ASUS components in 2021.

This update applies to graphics cards and motherboards*
We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards. Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change.
*additional models may see an increase as we moved further into Q1.
— Juan Jose Guerrero III, ASUS’s Technical Product Marketing Manager

You can see the new pricing in retailers listings. The change is quite high as previously a water-cooled Radeon RX 6800 XT ROG STRIX LC at Newegg was available for 899.99 USD but now the price is 1079.99 USD. ASUS own stores also experienced an increase in price; The new prices are as follows:

1. ROG-STRIX-RTX3090-O24G-WHITE: $2,109.99
2. ROG-STRIX-RTX3090-O24G-GAMING: $ 1,979.99
3. RTX3090-24G-EK: $2,014.99
4. TUF-RTX3090-O24G-GAMING: $1,839.99
5. ROG-STRIX-RTX3080-O10G-WHITE: $1,049.99
6. ROG-STRIX-RTX3080-O10G-GAMING: $ 929.99
7. RTX3080-10G-EK: $999.99
8. TUF-RTX3080-O10G-GAMING: $859.99
9. ROG-STRIX-RTX3070-O8G-WHITE: $779.99
10. ROG-STRIX-RTX3070-O8G-GAMING: $699.99
11. RTX3070-8G-EK: $729.99
12. TUF-RTX3070-O8G-GAMING: $649.99
13. KO-RTX3070-O8G-GAMING: $639.99
14. DUAL-RTX3070-O8G: $599.99
15. ROG-STRIX-RTX3060TI-O8G-GAMING: $599.99
16. TUF-RTX3060TI-O8G-GAMING: $ 529.99
17. KO-RTX3060TI-O8G-GAMING: $519.99
18. DUAL-RTX3060TI-O8G: $ 499.99

Via Asus Store