In a move that signals a potential shift in the PC hardware market, ASUS is rumored to be increasing the production of DDR4 motherboards. This decision appears to be a direct response to the escalating prices and ongoing shortages of DDR5 memory, making older DDR4-based systems a more attractive option for budget-conscious builders.
Key Takeaways
- ASUS is reportedly planning to ramp up production of DDR4 motherboards in the first quarter of 2026.
- This strategic shift is driven by the high cost and limited availability of DDR5 RAM.
- The increased production will focus on both AMD’s AM4 platform (B550, A520 chipsets) and Intel’s LGA 1700 platform (B760M, H610M-G chipsets).
- The move aims to cater to demand for more affordable PC builds.
A Nod to the Past: Increased DDR4 Production
The ongoing “AI boom” is cited as a primary reason for the DDR5 memory price hikes, making it difficult for consumers to acquire DDR5 RAM at reasonable prices. In response, ASUS is reportedly adjusting its supply chain and production capacity for early 2026 to prioritize DDR4-compatible motherboards. This includes popular AMD AM4 chipsets like B550 and A520, as well as Intel LGA 1700 chipsets such as B760M and H610M-G.
Targeting E-commerce and Budget Builds
While the production increase is significant, it appears to be primarily focused on e-commerce channels. This suggests ASUS is aiming to meet the demand from online buyers seeking more affordable PC configurations. The company is not expected to reduce the production of its current DDR5 motherboards, indicating a dual-pronged strategy to cater to both high-end and budget segments of the market.
Implications for the Market
This rumored shift by ASUS could indicate that the company does not anticipate a swift return to normal DDR5 supply and pricing. It also suggests that DDR4 motherboards are not being phased out as quickly as some might have expected. The continued demand for older platforms like AM4, even with the release of newer generations, highlights the persistent need for cost-effective solutions in the PC building community. Other motherboard manufacturers may follow suit if this trend continues.
Continued Support for AM4
The AM4 platform, despite its age, continues to show resilience. With AMD releasing new AM4 CPUs as recently as September 2025, the platform remains relevant for many users. This increased motherboard production could further extend the lifespan of AM4 builds, offering a viable option for gamers and general users looking to build or upgrade without the premium cost associated with DDR5 memory.
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