Software & Lights
ASUS manages all of their software through a new piece of software called Armoury Crate. It makes it quite easy to download and install all of your drivers, software, etc.
The AURA Sync settings are actually in this app as well. You can see all of the AURA Sync devices in your system and you can easily adjust the effects.
As far as RGB lights on the board you just have the ROG logo on the I/O cover.