The number of people that have access to mobile phones happens to be continuously and rapidly increasing. For this reason, businesses have begun incorporating mobile into all of their strategies to ensure they meet their target audiences where they spend a lot of their time. Mobiles are used for everything these days including browsing, checking emails and interacting with apps. For this reason, creating content that is mobile friendly is one of the best decisions that businesses can make in terms of marketing. This article is going to look at why creating content for mobile is important in this day and age.
People are Always on the Go
We live in an era where everyone is always in a hurry. Whether they are going to work, picking up children from school, rushing off to an appointment or trying to attend a business meeting, people always seem to be in a rush. For this reason, it is critical that content is created for and targeted at mobile to increase chances of visibility. Creating a mobile-optimized marketing strategy means that you’d need to understand your audiences mobile habits, focus on your headlines, mix up your content lengths but ensure they’re digestible and not forget about ensuring your content is well formatted. Doing this is one of the most effective ways that you can reach a target audience that is always on the go.
Easier Access to Consumers
Between 2013 and 2019, it has been found that there are at least 4,77 billion mobile users worldwide. This is a robust figure, and you would still need to consider how many of those people have access to the internet and how many of these devices are smartphones. The fact is that the number of people who have access to mobile phones is steadily increasing. Mobile phones can be used to do almost anything communication wise, which means consumers tend to use them quite frequently. In this light, for businesses who wanted to access consumers, mobile is now one of the easiest ways to do so. Whether it’s through SMS or email, they are likely to see it faster. Additionally, thanks to marketing automation, you can have emails sent directly to your consumer’s mobile phones without even doing it yourself. All of these reasons make mobile the way forward.
More Consumers are Using Mobile Apps
It may be insightful to know that as of 2017 there were 2.8 million apps available in the Google Play Store and 2.2 million apps in the Apple App Store. This means that app developers and businesses must be responding to a demand and that consumers are increasingly using mobile apps. Apps can help make your business more accessible to customers and also reduce the cost of SMS and sending paper newsletters. These reasons emphasize the importance of creating content that targets mobile whether it’s via an app, email, your website or SMS.
Mobile has been a significant part of your average person’s life for a while now, and it doesn’t seem as though that is going to change anytime soon. Mobile creates a lot of convenience for people as it enables them to access information and communicate while on the go. We live in a busy world, so technology seems to continue to look for ways to make people’s lives somewhat easier. Hopefully, after reading this article, your business will endeavor to be more mobile friendly.