The only major reason why you need a website for your business is to attract visitors to your site. There are various ways to do this, but just like other marketing strategy, some are more important than others. The process of increasing the amount of traffic to a website through various search engines is called optimization. The higher your site ranks on a search engine, the more traffic your site gets. In other words, the major reason why we optimize websites is to ensure that the site is highly filled with specific keywords. Below are ways in which you can optimize your site to generate more traffic.
Find the keywords you want for your search terms.
If your business is based in China or you provide services to people in that region, you need to put yourself in the shoes of your Chinese clients and think of the words they would use for your product or service. SEO in China can be done secondary research, and you can hire a specialist to help you through the process. You can also get this information using programs such as Baidu.
Use relevant keywords in your website content.
Keywords are usually found in the body of a web page, Meta tags and alternate text in your images. And they should flow naturally in your text. People are generally turned off if you make it evident that those words are purposely plugged in your content.
Ensuring that the content on your site is rich enough is very crucial on optimizing your website. Search engines consider the words on your website and they collect all the words on your website, tiles and pictures posted and convert them to text. They measure the density of each word and rank your website based on the number of time your keywords appear as compared to your competitors. Make sure you have rich contents with relevant keywords on your website so that the search engines will see your website as relevant and rank it higher.
One of the ways in which you can rank your website on a search engine is by measuring its authority. They are measured based on the number of website linked to your website. A backlink from a high traffic website is worth much more than poor quality links that see little traffic. You can get backlinks from websites when you make a guest post on a blog. You can also use free tools such as Directory Submitter, to get backlinks.
There various information about search engine optimization (SEO) online. The tips above are just a brief overview and it is advised that you hire specialists to enhance your optimization.