Multichannel marketing is rapidly establishing itself as being one of the dominant forms of marketing in the business world.
Understanding and implementing a multichannel marketing strategy into your business is critical for making sure that you thrive in a competitive market. Given that this new phase of marketing is rapidly influencing how people buy, it’s important to understand what’s going on.
What is multichannel marketing?
Naturally, one of the first questions that you will ask is “what is multichannel marketing?”
The fundamental principle behind multichannel marketing is that businesses and organizations are using multiple platforms to communicate a marketing message to customers and potential prospects.
Multichannel marketing presents a more realistic expectation of how the typical customer shops around. It is no longer just a case of one marketing tactic in one place to leverage the best possible leads; instead, it appeals to the fact that customers are getting input from a variety of different sources.
As this type of marketing can be complex, enlisting the help of experts in this area can help. Agencies such as Nuanced Media are a perfect choice, as they cover a range of different marketing approaches, including ecommerce and Amazon strategies.
How to implement a multichannel marketing strategy
Implementing a multichannel marketing strategy into your business, it’s not difficult so long as you follow the guidelines and regulations, which have been laid down and generally accepted by organizations everywhere.
The first thing that you’re going to want to do is to identify your buyer persona. Basically, what is your ideal buyer looking like? What are they looking for in a product? What do they shop around using?
Understanding specifics about your buyer is the best way to implement a multichannel marketing strategy.
Obviously, it’s important to choose which channels you want to work from as well. Multichannel marketing can become an expensive process because you are attempting to run multiple marketing strategies across multiple platforms such as Amazon and your own website.
It’s therefore recommended that you pick two or three platforms to concentrate your efforts on, to generate the best possible results.
You’re going to want to tailor your advertising and marketing strategies to meet the requirements of each channel that you are using.
Every platform, every potential soapbox for you to stand on and advertise your brand from will have different rules to play by. Understanding those roles, and creating tailored content, helps to create a coherent and cohesive marketing strategy.
As a final afterthought, it’s recommended that you adopt a grand overseeing approach, rather than allowing free reign on each segment.
Generally speaking, you may assign a different team to each channel. Still, it’s important to make sure that you understand exactly what’s going on, and that everyone is working towards a general unified goal, rather than trying to do their own thing.
In conclusion, implementing a multichannel marketing strategy into your business is definitely something you can do if you look for the correct opportunities.
It’s all about understanding that each channel has a different role and a different approach and that you have to be able to tailor your marketing to each channel to succeed. If you can do this, however, the rewards are significant.
Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin