What Is the Purpose of an App? Understanding Mobile Applications

What is the purpose of an app? Apps help us have fun, connect with others, and even help your business. Here’s all you need to know about apps.


It’s believed that the average person uses nine apps per day or around 30 per month.

But why do we love apps so much? And, really, what is the purpose of an app in the first place?

Keep reading for answers to all of your questions and more.

To Make Our Lives Easier

You might find yourself wondering why someone would choose a mobile app in the first place. Shouldn’t a website be good enough?

It’s an understandable argument, but it misses one of the most important points about mobile apps: They’re convenient and add value to our lives.

Remember life before Google Maps?

You had to print out directions or buy a map. And if you made a wrong turn, you’d have to delay your trip to get back on the right path.

These days, you can download an app like Waze and not only reach your destination but do so on a route that avoids traffic.

To Educate

Next time you’re browsing through your favorite mobile apps, consider this: You have access to thousands of years of information — all on a device small enough to fit in your pocket.

Mobile apps serve as wonderful educational tools.

You can learn languages, strengthen your coding skills, take online courses, and far more.

To Entertain

Mobile apps have fundamentally altered the ways in which we consume entertainment.

Apps like Netflix, YouTube, and Hulu allow users to stream high-definition video content whenever they want.

The Nook and Kindle apps give you access to just about every book ever written.

Meanwhile, mobile apps have changed the very face of gaming. The games industry now generates more revenue from mobile games than it does PC or console experiences.

And with phones becoming increasingly powerful, audiences have more entertainment options to choose from. Now, full-on PC and console games like Fortnite or PlayerUnknown’s Battlegrounds are available on mobile devices.

To Connect Us

Mobile apps don’t have to be solitary experiences. In fact, some of the most popular apps encourage inclusivity and socialization.

Users can download video chat clients like Skype or FaceTime to make keeping up with loved ones easier.

Or download a social media app to post that great new selfie they took.

To Aid Productivity

According to Swiftcomm IT Services, today’s smartphones are so advanced that your phone might be more powerful than your PC. And now, they’re just as feature-rich, too.

It’s possible to create presentations via PowerPoint, type up full reports through Google Docs, or even consolidate your data through PieSync while you’re waiting for your bus to arrive.

What Is the Purpose of an App?

Let’s bring things back to the beginning. What’s the purpose of an app?

Well, as you can see, there isn’t only one answer. Apps can help us in our everyday lives, allow us to work in smarter ways, or just stay entertained with the latest games.

It’s astounding how far mobile apps have come. And, if recent trends are any indication, things are only going to get more impressive.

Want to learn more? Be sure to read up on our speculations on how cloud-based apps are changing our approach to hardware.

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