Xbox executive says $70 game prices are “exceptions”, Microsoft will go for a “fan-centric” approach

With the advent of the next-gen consoles, the game prices are expected to rise up. The current price trend seems to point to $70, and that has sent a lot of gamers into discussions about the rising entry point. Xbox seems to be headed in a different direction if the comments from an Xbox exec are to be believed.

Xbox marketing boss Aaron Greenberg recently discussed this on the Real Deal Podcast, and noted that the $70 prices are an exception rather than the trend:

It seems like Xbox wants to take what Greenberg called a “fan-centric” approach (transcript by Video Games Chronicle):

“I think what you’ve seen across the industry, with a couple of notable exceptions is — Assassin’s Creed Valhalla is at $60 for standard, Cyberpunk, Dirt 5 — so I’m not seeing it. There are some exceptions of titles where you’ve seen, particularly for sports games, where they’re coming out in advance of the next generation and because they don’t have Smart Delivery, they’re including the gen 9 version and charging you more. So It’s a little bit complex there.

It’s a different approach and they obviously have a right to do whatever they want with their products and pricing, but for us we’ve really taken a fan-centric approach [with pricing]. I’d say first with Smart Delivery, but most importantly you get all our games at launch in Game Pass, so does the price of the game even matter if it’s included in your Game Pass subscription?”

Well, it looks like we might not have to pay that much for the next-gen games after all, especially not on the Xbox side of things. Thoughts? Hit us up in the comments, down below!

Via Wccftech

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