AMD’s top-tier RDNA 3 graphics cards are now at their most affordable in the UK, with the Radeon RX 7900 XTX priced at £829 and the 7900 XT at £629. These GPUs have been subject to significant price reductions over the past year, but this latest drop marks a new low since their initial launch.
The UK retailer Ebuyer has significantly reduced the price of AMD’s flagship RDNA 3 SKU, slashing it from €779.99 to €629.99, representing a nearly 19.2% decrease. When compared to the initial launch MSRP of €1049, this discount amounts to nearly 40%, a substantial reduction given the current GPU market conditions, particularly in the UK. Additionally, the Radeon RX 7900 XTX GPUs are now priced close to 800 GBP, indicating a significant drop of approximately 11%.
This price drop is the most significant we’ve observed in the EU, and likely globally, since the last notable discount seen with the Radeon RX 7900 XT in the US when it was selling for around $699. It’s truly remarkable to see the GPU retailing at this price, with the XFXs MERC 310 model receiving the discount. This variant not only delivers impressive performance but also features excellent cooling capabilities to handle the substantial power draw of the onboard chip.
UK consumers now have the opportunity to embrace an RDNA 3 marvel. When compared to NVIDIA’s closest competitor, the RTX 4070 Ti SUPER, the discounted Radeon RX 7900 XT outshines its rival, excelling in price-to-performance ratios. This potential advantage positions AMD to lead in this segment, especially if the price drop remains consistent across all AIB partners.
The prevailing sentiment in the GPU markets is undeniably bearish. Extensive price reductions have been observed in both the EU and US markets, impacting both NVIDIA and AMD’s SKUs. While we anticipate further price decreases in the future, they may not be as drastic as the current AMD deal, which is anticipated to sell out rapidly as consumer interest grows.
Via Wccftech