Over this past week Electronic Arts (EA) has lost $3.1 billion in stock value. This comes after completely removing micro-transactions from the recently released Star Wars Battlefront II. That decision of course came after gamers complained of terrible pricing of the base-game, DLC, and a very aggressive loot-crate system.
Social media and Reddit were flooded with negative posts towards the game even before its launch and that followed all the way through the games launch. It was a PR disaster for the company and with pressure from Disney they removed all micro-transactions from the game. All of this seems to be having an effect on EA’s stocl price, which is down 8.5 percent month-to-date, which equates to around $3.1 billion in losses.
While EA’s profits might have been impacted in the short-term this is far from a major concern for such a large publisher.