How important are hashtags on Instagram?

Have you been completely ignoring hashtags when posting on social media because you think they make your posts look cluttered and that they probably have no real purpose? Have you been completely misusing hashtags for the longest time now and aren’t sure why you aren’t seeing any ore engagement on your posts yet?

Instagram has become one of the most popular social media platforms around. Even though it was launched a decade ago, it is still going strong with now over 1 billion active month users. It’s not surprise as to why instream became popular or why it is still going strong as one of the most popular social media apps around, and this is because they offer the audience exactly what they want and they are always adding in new features to cater to the users.

There are so many way in which you could use Instagram to promote yourself, but by far one of the most popular of these features is hashtags. If you are not sure how to use them or why you should use them, here’s how important hashtags are on Instagram.

Why should I use hashtags?

Hashtags are one of the most misused and underrated tools that Instagram has to offer. So many people use them incorrectly or not at all without full understanding the benefits they have to offer. Whether you are an individual or a business, making use of hashtags is a crucial step to having a successful Instagram account. Essentially hashtags allow you to extend your reach to a much larger audience that you would have otherwise not have been able to reach

Not only can they help you extend you reach but they also allow for you to extend your reach to a very specific audience by making use of keyword that you niche might be interested in. More than this, there are tools available, such as Task Ant, which is considered by many to be the best hashtag generator. Making use of your own newly created hashtags are also beneficial when it comes to keeping track of analytics and how people are interacting with your account.

Avoid certain hashtags

It may be tempting to use the most popular hashtags that you can find but you should try not to just use them because they are popular. Specific hashtags are popular for a reason, because people like seeing what has been tagged with that hashtag, if you make use of ones that don’t pertain to your content people will be very unlikely to engage with it, and as we know by ow, engagement it key. By avoiding these popular hashtags that don’t pertain to your content or that come across as spammy, you give your account the best opportunity for success.

Use the most relevant

As mentioned earlier, you don’t want to spam people with just the most popular hashtags around and should rather make use of the ones that are relevant to you content. This doesn’t mean that you should be avoiding the popular hashtags all together. It just means that you should make sure that what other people post with that hashtags is similar to what you post, which works well for increasing Instagram followers. However, by making use of the most popular hashtags that is relevant to your content, you give yourself the best opportunity to grow your account and become successful.

Don’t use too many

Last but not least, you should always be conscious about how many hashtags you are including in each post. It may be tempting to just add as many different popular hashtags that you can possibly find, and while this may work for a little while, it can come across as spammy and tacky. Instagram is a place of glamour and luxury and you don’t want to come across as trying way too hard. You can to keep your account looking reasonable and classy and keep up with the standards of the app.

It’s also important no to spam too many similar hashtags because this means that people may come across the same bit of content multiple times and become annoyed by your presence. You don’t want to lose an audience by being overly present in their feed or seem like you are just everywhere they look.