Logitech has just acquired ASTRO Gaming for $85 Million. This is likely in a bid to increase their gaming headset portfolio. ASTRO Gaming headsets are very popular in the console market and many eSports athletes us the headsets. It is unclear if Logitech will rebrand ASTRO products as Logitech or will keep ASTRO a separate brand.
Logitech had this to say about the deal: “ASTRO is the leading player for premium console headsets and is the preferred headset for console esports athletes,” said Ujesh Desai, vice president and general manager of Logitech G. “It’s a perfect complement to Logitech G’s focus on PC gaming and we couldn’t be more excited; we love the team, the brand and the products. Together, we want to make game play even more fun for gamers everywhere.”
Jordan Reiss, co-founder and president of ASTRO, added, “The whole team at ASTRO has always held Logitech and Logitech G products in the highest regard, so I’m ecstatic we are joining forces. ASTRO’s brand strength combined with Logitech G’s unrivalled technology and global distribution network is going to bring our products to even more gamers around the world.”