When news broke that the RTX 4070 GPU would cost $200 less than the RTX 4070 Ti, some gamers reacted with a mix of surprise – some positively and some negatively. However, it turns out that today NVIDIA and their partners are the ones who are surprised, as they have found that despite the price difference, customers are still not convinced to purchase one of the latest NVIDIA RTX 40 GPUs.
We’re now in the second week since the launch of the RTX 4070, and it seems like there’s no shortage of supply. You can find the RTX 4070 pretty much everywhere, and it’s priced lower than what some people may have anticipated, except in the US. However, in response to poor sales, a major US retailer called MicroCenter has recently started including $100 worth of Steam Gift cards with all RTX 40 GPUs that they have listed on their website.
While it’s important to note that a gift card isn’t the same as a direct price cut, it’s worth mentioning that there are online platforms that allow people to exchange gift card balances for cash. So even if we’re talking about a 15% reduction, that still amounts to $85 off the cost of purchasing an RTX 4070 GPU. Unfortunately, this particular US retailer is the only one that has taken steps to make the RTX 4070 more appealing to buyers so far. However, the situation is looking more promising in other parts of the world.
It seems like every day, there’s a new retailer offering the RTX 4070 at a price lower than the manufacturer’s suggested retail price (MSRP). This trend is no longer limited to just one area, but it’s important to note that these deals are neither permanent nor officially partnered with NVIDIA. These deals often offer prices that are as much as 9% below MSRP, and it looks like some retailers are doing this to move their inventory since there has been lower interest from customers over the past week.
It is noteworthy that these price cuts and deals are happening just one week after the launch of the RTX 4070. It’s highly likely that we’ll see more price adjustments happening in the near future, as retailers may have to reevaluate their margins if they don’t want to be left with unsold inventory. In fact, it’s possible that some retailers may need to do this before NVIDIA themselves decides to make any official adjustments to the price.