Ubisoft Updates AAA Game Pricing Going Forward to $70

In a recent interview with Axios, Ubisoft CEO Yves Guillemot said that the $70 price point would now be the norm for the publisher’s big PS5 and Xbox Series X/S releases. This would be a 16.6% increase over the $60 ($59.99) that was normal for AAA games only a few years ago. This means that the “Standard Edition” of games would start at this price and premium editions and season passes would be priced higher.

skull and bones

This new $70 pricing will go into effect for the company’s upcoming “Skull and Bones”, which comes out in November. Now this is not the first time we’ve seen a game at this price. NBA 2K21 was actually the first title to be $70 for the standard edition and that was back in August of 2020.

Via VideoGamesChronicle

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