While NVIDIA and AMD both are standing on the verge of launching their next-gen graphics cards, the influx of RTX 30/RX 6000 graphics cards increasing inventories seems to be creating a problem. In short, there is an excess of graphics cards in the market. And we all know what happens to the prices when that happens. They fall, and this has resulted in the official MSRPs being ignored, and the cards selling for less.
The situation seems to have worsened in China where retail prices are going low drastically, and a large number of miners are selling off their cards. Recently, a Baidu member listed all prices for each of the cards and we can see how competitive the GPU market has gotten. The list shows that all cards are selling for less than their MSRPs. Even the new models such as the Radeon RX 6000 are selling for 20 % less than their MSRP.
Up until a week ago, the flagship RTX 3090 Ti sold for around $1,415, which is 38% lower than its official MSRP. The RTX 3090 has seen a similar trend where it sold for $1,266, going 29% under its MSRP. AMD GPUs seem to be facing a similar issue with the Radeon RX 6900 XT available for sale at $744, showing a 37.5 % decrease from the MSRP.