Nvidia is gearing up to launch the RTX 4070 Super GPU on January 17, 2024, as part of its 2024 graphics card refresh plan. The strategy also involves updated versions of the RTX 4070 Ti, and RTX 4080 models, according to recent reports.
Nvidia is reportedly increasing the production of the RTX 4070 Super, positioning it as a crucial element in the graphics card refresh. The production approach involves modifying the AD104 chip from the RTX 4070 Ti to streamline the manufacturing process.
Aligning with speculation, Nvidia is rumored to discontinue production of the RTX 4070 Ti and RTX 4080 as part of the super refresh series. A key strategy involves positioning the RTX 4070 Super in direct competition with AMD’s Radeon RX 7800 XT, which has demonstrated robust sales performance according to recent data from Mindfactory.
To pose a significant challenge to the Radeon RX 7800 XT, the RTX 4070 Super must either deliver superior performance or adopt competitive pricing. This dynamic competition might lead AMD to consider adjusting the pricing of its RX 7800 XT model in response.